Why direct sales and events still outperform digital channels

Why direct sales and events still outperform digital channels_DauntlessDonkey

Daan Inghelram February 6, 2026 In recent years the marketing landscape has been flooded with digital channels. Yet the numbers show that in life sciences, human interaction delivers the highest return. The State of Life Sciences Marketing Report 2026 ranks direct sales and B2B events as the two most profitable channels: 35 % and 33 % ROI respectively. Digital […]

The discoverability gap in life sciences marketing

The discoverability gap in life sciences marketing_DauntelssDonkey

Daan Inghelram February 6, 2026 Most life sciences organisations have invested in a professional digital presence. Websites are live, LinkedIn channels are active, and content is published regularly. From the outside, this creates the impression of a sector that is digitally mature and visible. However, the State of Life Sciences Marketing Report 2026 reveals a […]

Ebook The 7 biggest marketing pitfalls in life sciences and how to prevent them_DauntlessDonkey

The 7 biggest marketing pitfalls in life sciences and how to prevent them