Designing a complete conference booth

Helping CellGENTherapies stand out with a full visual identity for their trade show presence.
When CellGENTherapies, a department of UZ Gent, decided to attend an important conference, they had a clear goal: show up with a professional and unified visual identity. The only catch? They had just three weeks to pull everything together. We stepped in to make it happen. On time, and on point.
Mockup_Booth Wall_CellGENTherapies
Mockup_Roll-Ups_CellGENTherapies

 

Want to find out how DauntlessDonkey can help you with your trade show design? Let’s talk!

 

Leave us a message to get a free consultation, and we’ll contact you to discuss a tailored approach for your branding strategy.

The challenge

With their upcoming conference fast approaching, CellGENTherapies realized they lacked the necessary branding materials to make a lasting impression. From the booth design to the promotional items, everything still had to be created from scratch, and within a very limited timeframe.

The pressure was on to deliver not just quickly, but with the level of professionalism and cohesion expected from a research department of UZ Gent.

Complete conference booth design_CellGENTherapies

The approach

We kicked off with a rapid yet thorough intake and design phase, working closely with the CellGENTherapies team to define their visual identity and messaging. Once approved, we immediately shifted gears into production mode.

In less than three weeks, we designed and delivered:

  • A branded booth wall

  • Two eye-catching roll-up banners

  • A clean and professional tablecloth

  • Flyer to highlight their key messages

  • Custom business cards

  • Branded pens and peppermints

  • And even USB sticks to distribute digital materials

All materials were designed to work together as a cohesive whole, visually reinforcing their identity and making their booth stand out on the conference floor.

 

The outcome

Despite the tight deadline, everything was delivered on time and fully aligned with CellGENTherapies’ expectations. The team attended the conference well-prepared, equipped with a professional, consistent, and engaging booth setup.

Their visual presence not only boosted credibility but also made it easier to start conversations, attract interest, and leave a strong impression with stakeholders and potential collaborators.

Tight deadlines bring focus. In just three weeks, this project brought out the best in both teams: fast thinking, focused creativity, and a booth that spoke volumes.

DauntlessDonkey about the collaboration with CellGENTherapies

The added value of working with DauntlessDonkey

Working with DauntlessDonkey meant more than just delivering design files on time. Our strength lies in thinking strategically under pressure, translating scientific complexity into clear, impactful visuals. We took ownership of the full process, from concept to coordination with suppliers, so the CellGENTherapies team could stay focused on their scientific goals, not logistics. Our ability to move fast without compromising on quality ensured they could step onto the conference floor with confidence and consistency.

Want to find out how DauntlessDonkey can help you with your trade show design? Let’s talk!

Leave us a message to get a free consultation, and we’ll contact you to discuss a tailored approach for your branding strategy.

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