Mergers don’t just happen behind the scenes; they play out in inboxes, feeds, websites, and minds. As flanders.bio and MEDVIA prepared to become Biovia, they needed to ensure that their communication, branding, and digital channels would move in step with the organizational change.
Which social accounts to continue? What kind of content does the audience actually engage with, and does that differ between newsletters and social media?
And above all: how do we communicate the merger in a way that’s clear, credible, and aligned across every touchpoint?
We were brought in ahead of the merger to help answer these questions.
We began with an in-depth analysis of their most important communications and marketing channels:
We evaluated their LinkedIn performance, post frequency, content themes, and engagement patterns on both company profiles
We audited both newsletter platforms to understand what was working, what could be optimized, and where overlap or inefficiencies existed
Based on this, we provided clear, actionable recommendations, including suggested experiments, improved content planning, and strategic advice on what to consolidate or retire.
Once the merger was official, we supported Biovia with a communication strategy and rollout plan:
The plan was developed together and implemented by the Biovia team.
Mergers demand trust, clarity, and timing. Our role was to bring structure to complexity and help Biovia make data-driven decisions at every step. We combined in-depth analysis with strategic planning to ensure that all available insights were not just collected, but translated into clear, focused action. The result: a communication approach that wasn’t just reactive to the merger, but fully prepared to build on what worked and move forward with confidence.
Marketing agency for life sciences companies
